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The future of content discovery: Why not all recommendations are equal

Content recommendation is a pivotal feature of modern online publishing, and a business lead needs to know which platform will create long-term loyalty, and which will turn readers away.

Keep your readers engaged and on-site

Recommending content to your audience is a smart way to offer them interesting and relevant articles, and keep them on your site for longer. But get it wrong, and you can lose them forever.

Download the eGuide to discover how:

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    First generation recommendation engines favor advertisers over readers, leading to frustrating online experiences.

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    The latest generation of content recommendation platforms put the user at the heart of the journey.

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    Smart platforms that offer relevant content build trust and loyalty in your site, so readers keep coming back.

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