Potential pitfalls of content recommendation (and how to avoid them)

Content recommendation is a pivotal feature of modern online publishing, and a tech lead needs to know how to maximize the opportunities – and avoid the drawbacks.

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Build or buy? And which system to buy?

The question isn’t whether you’ll need to implement a content recommendation system, because if you haven’t been asked yet, you soon will be. The real question is how to approach this project to deliver the best possible outcome for you and your users.

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Why in-house build is only practical if you’re going to have a lot of time, money, and people to throw at the problem.

How the latest content recommendation systems use smart API tech to produce a clean, flexible modular platform.

How with the right plug-and-play system you can maximize the benefits and minimize the risks.

Potential pitfalls of content recommendation (and how to avoid them)

Build or buy? And which system to buy?

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